Tivo Case Analysis Essay Example

Tivo Case Analysis Paper TiVo a disruptive or a sustaining technology on the fact coming from the article, TiVo iS a disruptive technology * TiVo did not seek to become a media portal or a content aggregator. Instead, it would act primarily as a facilitator to third party content distributors. At the core of these offerings was Tivocast, a feature that let users access video contents feeds through main TiVo menu Two push Into broadband content distribution. TiVo could deliver such content only users who linked their TiVo devices to a broadband onnection. In mid-2007, about 650,000 users fell Into that category, although an Increasing percentage ot new subscribers were connecting to TIVO Vla broadband (usually through a wireless connection). In addition. TiVo could offer broadband content only to its retail customers Mass distribution partners. according to TiVo leaders, did not yet have the ability to transmit TiVo-controlled content through their delivery networks. TiVo understood the challenge of pursing opportunities in so many fields. each with its own business model.Nonetheless. the vision required TiVo to sustain operation on all of these fronts at least until the company could clarify which of its bets were right ones. Â  What was TiVoS strategy in the initial years of it operation? TiVcfs goal is to change the way consumers watch television, broadband video. and advertising and to generate revenues through the deployment of its entertainment services and technology to television viewing households worldwide. We will write a custom essay sample on Tivo Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tivo Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tivo Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The key elements of TiVo strategy initial years of its operation are: Sales and distribution: Stand-Alone sales and Mass distribution * Diversify Sources of Revenue: AS TiVoS subscription base is large, it can offer interactive advertising capabilities to programmers and advertisers, Which take advantage Of the unique tagging, recording, storage, and viewing capabilities Of the TiVo service. * Audience Research and Measurement: TiVoS ability to track users Viewing habits opened up another promising business line for the company. In June 2006, TiVo launched its Audience Research and Measurement (ARM) unit, which expanded the companys existing product line in this area. Its core ARM products was the commercial Viewership Report, which charted hot. ers watched or did not watch commercial content. Software and Intellectual Property: Protecting and, where possible, monetizing Intellectual property (IP) had become an increasingly vital element of TiVos strategy. International Operation and branding: the strength of the TiVo brand Is an advantage in attracting consumers. cable and satellite television providers, and other customers. Comcast and Cox would promote and deploy TiVo-branded DVR software to their subscribers.There is a large opportunity to leverage the TiVo service and technology outside the united States. Â  What have been the key successes and first mover Due to the first mover in this market, it took time and money to copy this advantage. The first version of its product/service was fully loaded with all the innovative additional features that maximized the viewers experience. TiVo wanted to grow speedily within this new segment by looking for partnerships with TV distribution. TiVo could also increase its speed to market by focusing on developing its service and licensing its hardware technology to large Consumer Electronic ompanies. What have been the key failures and weakness of this strategy? Although TiVo has their advantage of first mover, they has to face with many other disadvantage of one. There are a lot of other competitors which will try to copy model and invest more and more capital. The competitors also take advantage from the failures from TiVo to improve their products. Stand-Alone DVR sales: To become stand-alone TiVo customers, consumers first had to buy a TiVo DVR either directly from the company or from a CE retailer. They then had to subscribe to the TiVo service on either a monthly or a multi-year basis. A TiVo DVR was virtually worthless without that service. This model were not in favor of customers because it was not flexible. What should TiVo do going forward? What strategy do you recommend and why? Enrich media content of product: cooperates with film maker to have the right to distribute through TiVo network. On-cloud storage: no more needed to be stored in the HDD. The cloud technology helps TiVo and customers inherited low cost for the products. Optimization tools for their products: customization or internet connection optimization are the best examples which customers often looking for an online solution.

Everything About Demand Generation Strategies, Tactics, and Examples

Everything About Demand Generation Strategies, Tactics, and Examples Demand doesn’t generate itself. If it did, we’d all be able to pack up our stuff and find a different career. Our organizations would blissfully carry on without us, bringing in leads Fortunately for us, that isn’t the way things work, and thus we remain gainfully employed. Somewhat less fortunately, it turns out drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in. Here, you’ll find: Clarity around what demand generation is (and is not). It’s a somewhat confusing concept due to the amount of overlap between it and other marketing disciplines. An outline for how to plan a demand gen strategy. Get templates and guidance you need to start putting a plan into practice. Links to actionable blog posts and other reliable sources. Check the Recommended Reading callouts throughout the post for more detailed guides on how to implement each piece of your strategy. This is a broad topic, and condensing down everything about it into one post isn’t entirely possible. But, you can consider this your one bookmarkable hub to find all the resources you’ll need in one place. It’s time to start reading and start building up your business. What Exactly is Demand Generation? This genuinely isn’t a dumb question. Demand generation, as a marketing term, describes a broad set of practices and tactics that are all centered around one thing: making people care about your product. It encompasses everything an organization does to raise awareness and build interest in what they sell. That can include branding, public relations, content marketing, or anything else that helps turn audiences from not knowing you exist, to wondering why they didn’t buy sooner. How Does That Differ From Lead Generation? You’ve probably heard the term lead generation too, and might be wondering how it differs from demand gen. Solomon Thimothy from Clickx  sums up the distinction between the two well in this video: If you don’t have time to watch the video, the easiest answer is that lead gen is a part of demand gen, which’s more narrowly focused on capturing information from potential customers (most often through an online form). Ultimately, generating leads is part of the goal of generating demand, but the practice of demand gen from start to finish is more complex. Whats the difference between #LeadGeneration and #DemandGeneration? Understanding Why Demand Generation Matters No one cares about your brand. At least, not until they realize they have a problem that needs solving, or they discover a want for a particular type of product or service. But, even then, once their search for a solution begins, you have plenty of competitors they could find instead. So, it’s up to you to build interest in your industry, get in front of potential customers, and deliver the kind of value that’s going to attract people to you (instead of any of the number of other options they might have). This isn’t going to happen by accident. And it’s not going to happen without the help of the right knowledge and tools, either.

Quantitative Summary Essay Example | Topics and Well Written Essays - 750 words

Quantitative Summary - Essay Example Limited literature on the area provided scaffold for the conduct of a study investigating PTSD among children and adolescent victims of motor-vehicle related injuries. There were only three studies concerning PTSD in children who sustained motor-vehicle injuries, one on Swedish children aged 5-18 years, another on same-aged British youth, and one on American children 3-18 years old. A conceptual definition of PTSD was presented in the review of literature together with the psychological and physical symptoms and the length of persistence and recurrence. The literature also traced the origins of PTSD in combat-related experiences for both adults and children. Research evidence from the literature surveyed documented PTSD in children after being exposed to a variety of traumatic events such as witnessing a murder or destruction of property, or being a victim of kidnapping, gunshot, or natural disaster. As recounted by Zink and McCain, findings of researches undertaken from 1993 onwards revealed that traumatic injury in children from various causes resulted in melancholy, mood changes, attention deficits, decreased social activity, increased behavioral problems, lower scholastic achievement, increased hyperactivity, rage outbursts, intrusion, avoidance and hyper-arousal. The study was tailored based on a longitudinal descriptive design. Criteria specified for inclusion of subjects in the research were: English speaking child and parent/guardian, residence within a 60-mile radius of Cincinnati, and subjects with head injuries should have a Glasgow comma score greater than 8 to confirm their alertness and responsiveness. Children with mental retardation or hyperactivity disorder were not enrolled as subjects. Prior to the conduct of the study, approval was secured from the Cincinnati Children’s Hospital Medical Center Institutional Review Board. A written consent from the parents of the subjects were also obtained,

Plagiarism and Nursing Essay Example | Topics and Well Written Essays - 3000 words

Plagiarism and Nursing - Essay Example It has also been described as the intentional or unintentional use of another’s work or ideas, published or unpublished, without clearly acknowledging the source of that work or idea (Logue, 2004 cited by Lass et al., 2006). Plagiarism is considered the theft of intellectual property and therefore, according to Mike Todd, Editor of Anesthesiology, it is a serious challenge to the integrity of any publishing effort (cited by Editor in VAA, 2006). The word plagiarism has been derived from the Latin word for - kidnapper or plagiarius. The definitions given by the two dictionaries are more or less the same conveying that it the use of others’ ideas and thoughts. The definition of Todd cited in VAA appears to bear substance. Based on the above definitions, the most appropriate definition would be considering plagiarism as the theft of intellectual property and presenting it as one’s own ideas and thoughts. This appears to be the most appropriate because in words of the editor of VVA, plagiarism is considered a substitute for writing and so also a substitute for thinking. This makes it necessary that any proof of plagiarism must be acted on swiftly and comprehensively. Once plagiarism has been established necessary action can be taken. The nursing profession specifies in its code of professional ethics that nurses must be trustworthy and they must possess the qualities of integrity and honesty. This is in sharp contrast to fraud. Fraud has been defined as a deliberate intention to deceive and is based on dishonesty (Semple, Kenkare & Achilles, 2004). Today people are more concerned about presenting a deceivingly glossy image to the public and would go to any extent to achieve this. It has been found in the UK that nurses did not possess the requisite practical nursing skills expected of them by the employers. The medical schools do report of students

Cardiovascular Rehabilitation Essay Example | Topics and Well Written Essays - 2750 words

Cardiovascular Rehabilitation - Essay Example Despite available resources, unawareness and scarcity of professionals have led to limited access of such programmes. In this proposal, a programme has been proposed of cardiovascular rehabilitation that would not only incorporate exercise programmes, but also would educate patients in the line of lifestyle modification that involves unconventional approaches of imparting education at the time of deployment of rehabilitative programmes. A combination of dietary, psychosocial, medical, educational, rehabilitative, and behavioural modifications can go a long way to reduce cardiovascular risks so that morbidity and mortality of such patients would drastically reduce. Government guidelines and community agencies would serve to implement such a project in reality by ensuring active participation through mentoring of these patients so the national goal is achieved. Introduction: Improved prevention of coronary artery disease is one of the prime targets of the cardiovascular rehabilitation throughout the world. It is the key aim and central target of many Government bodies concerned with health of the people. These can be achieved by primary prevention, improved treatment of acute disease episodes, revascularization, and by secondary prevention. There is strong scientific and clinical evidence that coronary prevention through lifestyle measures, treatment of blood pressure, lipid control, aspirin therapy, post myocardial infarction treatment with beta blockers, statins, and angiotensin converting enzyme inhibitors, surgical revascularization have major roles to play in bringing the patients into acceptable life activities and perhaps to a risk-free tenure of livelihood for the rest of the life. This evidence applies to the patients with angina pectoris as well as post myocardial infarction, and those revascularized. Cardiovascular rehabilitatio n, however, is the key to these being achieved despite the complaint that it is not being used in its full potential. There are many factors involved in this affair. It is a known fact that full potential of these secondary prevention measures are not being realized in clinical practice, and as a result, the pace of progress in improving the effectiveness of secondary prevention is slow. There is failure to offer cardiac prevention and cardiovascular rehabilitation programmes to all patients at their first presentation with evidence or risks of coronary artery disease. Simply put, this fails to achieve and maintain risk factor modification and lifestyle adjustments with full use of cardiovascular rehabilitative measures. This proposal attempts to delineate a health promotion project from the point of view of cardiac rehabilitation considering the factors of demography, personnel support, economic support, and target population. There is, therefore, a need to establish and implement programmes that can be offered to all eligible patients. This will successfully recruit and retain patients and will achieve and maintain risk factor control through rehabilitative measures. This author will utilize knowledge of Cardiovascular Rehabilitation to establish effective cardiac preventio

What Is Internet Job Searching?

What Is Internet Job Searching? Internet job searching is a person who using the internet to search job to resume as an employer / worker. It is also the multifaceted process taking in same time. Nowadays, many people use the internet to search their desire job especially teenagers from 25 years old to 35 years old. The reason is because they feel easier compared to traditional methods such as search job in newspaper, flyers, advertisements etc. For them, searching job in internet is faster and more option. Moreover, searching job in internet can satisfied their desire. In Malaysia, there are many website to search job. For example, JobStreet.com Malaysia, Malaysia Best Job search, Job on earth.com and others. In Malaysia, internet job searching is not so popular compared to other western countries. Most of us still depend on traditional methods. May be Malaysian are not so reliable on internet job seeking. On the other hand, internet job searching is common in others country such as Japan, USA and western country because most of them are reliable on internet job seeking. Moreover, most of them know the way to search job on internet. Their technology are advanced. In America, internet job searching is very popular. Most of American use internet to search for job. Below are the top 10 jobs rates by PayScale.com in America: In this technology booming century, we can find job not only in job search engines, but we also can use networking to search for job. It is a very helpful ways to seeking a job because 60% 80% job will not be advertised; this is called hidden job market. One way to find out these hidden jobs is through networking such as facebook is the most popular website to seek for job. This is why networking is so powerful. In conclusion, internet job searching is the faster way to seek for good job. Like the saying goes, one stone kills two birds. By internet we can do anything we want. Internet Job Seach Engine The Internet Job Search Engines on the  Web Monster.com Indeed.com USA.gov CareerBuilder Dice.com Here are some examples of the job search engine. Internet Job Search Engine is job search engine that help you to find a job. Here are the top ten job search engines, and you can choose which job search engine that you like. Monster.com is the best job search engine today. It is very useful because Monster.com got five search tips and it helps you narrow your search, so you can find your job easily. The five search tip is Search feature, Advance Search, Saved Search feature, Browse feature and Site Map. Indeed.com is Meta job search engine. It is not same with the monster.com, because you cannot submit your resume from Indeed.com. In the home page of indeed.com, you can narrow down your job hunt by writing job title, keywords or company in what and city, state or zip in where to find your job target. You can also search job in your state but it will come many result. If you wish to find job in USA, we suggest you to use USA.gov because it just introduce the job from USA. There got some way to find the job easily, you can find a job in government department by clicking for government employees. If you are citizen, you can click for citizen. You can also click for businesses and nonprofits when you want to open businesses. Dice is the most popular internet job search engine for someone who are finding technology job. You can find a job in the place you want by checking out the location page. You can also find a job by checking out the skill page CareerBuilder have much ability to help you to find job. For example, post a resume, create job alert, get job advice and job resources. In this website, you no need to visit every single day because job alert will send you an email when it finds your target of the job. Their advance search system is very good, because you can set a dozen different criteria of a job, so it is easily to find your job with this function. CareerBuilder have much ability to help you to find job. For example, post a resume, create job alert, get job advice and job resources. In this website, you no need to visit every single day because job alert will send you an email when it finds your target of the job. Their advance search system is very good, because you can set a dozen different criteria of a job, so it is easily to find your job with this function. Question 3 How to use the internet in your job search? Many people are interesting using internet to look for job, here are some crucial steps to use internet in our job search. Before this, you must be very clear about the job you are interest. This will make easier in your job searching. There are many job search engines in Malaysia. Here we are going show you how to search job in Best Job (One of the job search engines in Malaysia). Step1 You just have to type www.bestjobs.com.my in address bar. And then this will come out. Step 2 After that, you just have to press the Job search on the top left in the page (Arrow) and you will see another screen appear. Step 3 Please insert your Job search category, location and data. Then press search. Step 4 You will saw many jobs vacant in the moment you press search button. Just have to click on the job that you look for and read the information. Contact the person who in charged if you interest. These are some simple steps to help a person search job through net. You just have to follow the steps above and everything will be easy. If you did not like using Best Job to look for job, you can also choose other search engines, and the steps are similar. Advantage of internet job Searching With the development of the Internet, and network resource sharing, people can online at home, office and internet cafes and other places, search the domestic well-known talent network, these sites gathered a lot of employers national recruitment information through which information, We can spend the minimum cost to find a more satisfied with their work. Internet Job delivery than the traditional written submissions, not only query convenient, informative, select a wide range, but also save a lot of printing, making the cost of written submissions, but also eliminates the trouble of journeying. Here are some advantages of internet job searching, First- Time-Intensive By using internet to look for a job, we can save a lot of time compare to those using traditional methods. The main reason is because we just have to select the job category and the suitable jobs will appear. You just have to choose which you are interest and contact the person incharged. Second- Low Cost and Easy Searching job in internet can save our expenditure especially to graduated student. Through the click of a mouse, you can see many jobs. Besides that, you can send a copy of electronic resumes to the company. For the employing unit, the network cost of recruitment is almost zero. Third- Preserve Environment Internet job searching did not involve paper. This can prevent many trees to cut down. By this, we can preserve environment. We just have to look at monitor when searching for the job. This also called as paperless. Nowadays, government urges public do not print out documents if it is not necessary. So, by searching job through internet, everyone can preserve environment. In conclusion, internet job searching brings a lot of benefits. We just have to sit at home with one click, many results will come out. Internet is the powerful tool to searching information in 21st century. With internet, we can do anything and internet makes our life not boring. This is why internet loves by everyone without age barrier.

Daniel Millers Material Cultures: Why Some Things Matter Essay example

In the introduction to Material Cultures: Why Some Things Matter, Daniel Miller describes the book as part of the second stage of the development of material culture studies. The first stage was the recognition by writers such as Appadurai and Bourdieu as well as Miller that material culture is important and worthy of study. The second stage is the argument made in this book: that it is crucial to focus on "the diversity of material worlds" without reducing these material worlds to symbols for "real" social processes nor cloistering them in sub-studies of like objects. That things matter has already been ascertained; this books intends to investigate "why some things matter" more than others and in particular contexts. Miller claims a focus on objects themselves that does not however "fetishize" :What we may regard as unique to our approach is that we remain focused upon the object that is being investigated but within a tradition that prevents any simple fetishization of material form. Indeed we feel that it is precisely those studies that quickly move the focus from object to society in their fear of fetishism and their apparent embarrassment at being, as it were, caught gazing at mere objects, that retain the negative consequences of the term ‘fetishism.’ It is for them that Coke is merely a material symbol, banners stand in a simple moment of representation or radio becomes mere text to be analyzed. In such analysis the myriad diversity of artefacts can easily become reduced to generic forms such as ‘text’, ‘art’, or ‘semiotic.’ In such approaches it is not only the objects that remain fetishized but also, as Latour (1993) has argued with resp ect to the fetishism within debates about science, it is the idea of ‘society’ as ... ...usic is a good example. Besides the aural experience of listening to music, there is the physical experience of the bass vibrating your body; that feeling is directly related to the nature of the medium by which you are listening. The stereo with four foot speakers or the kitchen radio are things that matter too. CDs come into one’s possession bearing, besides music, artistic cover art, printed lyrics, and the thanks to families and deities by the musicians involved. Things are polyvalent, and things are made up of other things and attached in literal and figurative ways to still other things. And I think it is worth gazing a bit more intently at those objects and all their physical, sensual attributes. That fear of objects does not seem to be entirely gone; there is still a tendency to switch rapidly to the social and symbolic valences of those sensual experiences.