Tivo Case Analysis Essay Example

Tivo Case Analysis Paper TiVo a disruptive or a sustaining technology on the fact coming from the article, TiVo iS a disruptive technology * TiVo did not seek to become a media portal or a content aggregator. Instead, it would act primarily as a facilitator to third party content distributors. At the core of these offerings was Tivocast, a feature that let users access video contents feeds through main TiVo menu Two push Into broadband content distribution. TiVo could deliver such content only users who linked their TiVo devices to a broadband onnection. In mid-2007, about 650,000 users fell Into that category, although an Increasing percentage ot new subscribers were connecting to TIVO Vla broadband (usually through a wireless connection). In addition. TiVo could offer broadband content only to its retail customers Mass distribution partners. according to TiVo leaders, did not yet have the ability to transmit TiVo-controlled content through their delivery networks. TiVo understood the challenge of pursing opportunities in so many fields. each with its own business model.Nonetheless. the vision required TiVo to sustain operation on all of these fronts at least until the company could clarify which of its bets were right ones. Â  What was TiVoS strategy in the initial years of it operation? TiVcfs goal is to change the way consumers watch television, broadband video. and advertising and to generate revenues through the deployment of its entertainment services and technology to television viewing households worldwide. We will write a custom essay sample on Tivo Case Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Tivo Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Tivo Case Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The key elements of TiVo strategy initial years of its operation are: Sales and distribution: Stand-Alone sales and Mass distribution * Diversify Sources of Revenue: AS TiVoS subscription base is large, it can offer interactive advertising capabilities to programmers and advertisers, Which take advantage Of the unique tagging, recording, storage, and viewing capabilities Of the TiVo service. * Audience Research and Measurement: TiVoS ability to track users Viewing habits opened up another promising business line for the company. In June 2006, TiVo launched its Audience Research and Measurement (ARM) unit, which expanded the companys existing product line in this area. Its core ARM products was the commercial Viewership Report, which charted hot. ers watched or did not watch commercial content. Software and Intellectual Property: Protecting and, where possible, monetizing Intellectual property (IP) had become an increasingly vital element of TiVos strategy. International Operation and branding: the strength of the TiVo brand Is an advantage in attracting consumers. cable and satellite television providers, and other customers. Comcast and Cox would promote and deploy TiVo-branded DVR software to their subscribers.There is a large opportunity to leverage the TiVo service and technology outside the united States. Â  What have been the key successes and first mover Due to the first mover in this market, it took time and money to copy this advantage. The first version of its product/service was fully loaded with all the innovative additional features that maximized the viewers experience. TiVo wanted to grow speedily within this new segment by looking for partnerships with TV distribution. TiVo could also increase its speed to market by focusing on developing its service and licensing its hardware technology to large Consumer Electronic ompanies. What have been the key failures and weakness of this strategy? Although TiVo has their advantage of first mover, they has to face with many other disadvantage of one. There are a lot of other competitors which will try to copy model and invest more and more capital. The competitors also take advantage from the failures from TiVo to improve their products. Stand-Alone DVR sales: To become stand-alone TiVo customers, consumers first had to buy a TiVo DVR either directly from the company or from a CE retailer. They then had to subscribe to the TiVo service on either a monthly or a multi-year basis. A TiVo DVR was virtually worthless without that service. This model were not in favor of customers because it was not flexible. What should TiVo do going forward? What strategy do you recommend and why? Enrich media content of product: cooperates with film maker to have the right to distribute through TiVo network. On-cloud storage: no more needed to be stored in the HDD. The cloud technology helps TiVo and customers inherited low cost for the products. Optimization tools for their products: customization or internet connection optimization are the best examples which customers often looking for an online solution.

Everything About Demand Generation Strategies, Tactics, and Examples

Everything About Demand Generation Strategies, Tactics, and Examples Demand doesn’t generate itself. If it did, we’d all be able to pack up our stuff and find a different career. Our organizations would blissfully carry on without us, bringing in leads Fortunately for us, that isn’t the way things work, and thus we remain gainfully employed. Somewhat less fortunately, it turns out drumming up business with content is easier said than done. It takes a strong understanding of your audience, smart strategy, and consistent execution to make that happen. In other words, it isn’t work you’re going to finish in a weekend. It’s going to take time, commitment, and a little bit of know-how. That’s where this post comes in. Here, you’ll find: Clarity around what demand generation is (and is not). It’s a somewhat confusing concept due to the amount of overlap between it and other marketing disciplines. An outline for how to plan a demand gen strategy. Get templates and guidance you need to start putting a plan into practice. Links to actionable blog posts and other reliable sources. Check the Recommended Reading callouts throughout the post for more detailed guides on how to implement each piece of your strategy. This is a broad topic, and condensing down everything about it into one post isn’t entirely possible. But, you can consider this your one bookmarkable hub to find all the resources you’ll need in one place. It’s time to start reading and start building up your business. What Exactly is Demand Generation? This genuinely isn’t a dumb question. Demand generation, as a marketing term, describes a broad set of practices and tactics that are all centered around one thing: making people care about your product. It encompasses everything an organization does to raise awareness and build interest in what they sell. That can include branding, public relations, content marketing, or anything else that helps turn audiences from not knowing you exist, to wondering why they didn’t buy sooner. How Does That Differ From Lead Generation? You’ve probably heard the term lead generation too, and might be wondering how it differs from demand gen. Solomon Thimothy from Clickx  sums up the distinction between the two well in this video: If you don’t have time to watch the video, the easiest answer is that lead gen is a part of demand gen, which’s more narrowly focused on capturing information from potential customers (most often through an online form). Ultimately, generating leads is part of the goal of generating demand, but the practice of demand gen from start to finish is more complex. Whats the difference between #LeadGeneration and #DemandGeneration? Understanding Why Demand Generation Matters No one cares about your brand. At least, not until they realize they have a problem that needs solving, or they discover a want for a particular type of product or service. But, even then, once their search for a solution begins, you have plenty of competitors they could find instead. So, it’s up to you to build interest in your industry, get in front of potential customers, and deliver the kind of value that’s going to attract people to you (instead of any of the number of other options they might have). This isn’t going to happen by accident. And it’s not going to happen without the help of the right knowledge and tools, either.

Quantitative Summary Essay Example | Topics and Well Written Essays - 750 words

Quantitative Summary - Essay Example Limited literature on the area provided scaffold for the conduct of a study investigating PTSD among children and adolescent victims of motor-vehicle related injuries. There were only three studies concerning PTSD in children who sustained motor-vehicle injuries, one on Swedish children aged 5-18 years, another on same-aged British youth, and one on American children 3-18 years old. A conceptual definition of PTSD was presented in the review of literature together with the psychological and physical symptoms and the length of persistence and recurrence. The literature also traced the origins of PTSD in combat-related experiences for both adults and children. Research evidence from the literature surveyed documented PTSD in children after being exposed to a variety of traumatic events such as witnessing a murder or destruction of property, or being a victim of kidnapping, gunshot, or natural disaster. As recounted by Zink and McCain, findings of researches undertaken from 1993 onwards revealed that traumatic injury in children from various causes resulted in melancholy, mood changes, attention deficits, decreased social activity, increased behavioral problems, lower scholastic achievement, increased hyperactivity, rage outbursts, intrusion, avoidance and hyper-arousal. The study was tailored based on a longitudinal descriptive design. Criteria specified for inclusion of subjects in the research were: English speaking child and parent/guardian, residence within a 60-mile radius of Cincinnati, and subjects with head injuries should have a Glasgow comma score greater than 8 to confirm their alertness and responsiveness. Children with mental retardation or hyperactivity disorder were not enrolled as subjects. Prior to the conduct of the study, approval was secured from the Cincinnati Children’s Hospital Medical Center Institutional Review Board. A written consent from the parents of the subjects were also obtained,

Plagiarism and Nursing Essay Example | Topics and Well Written Essays - 3000 words

Plagiarism and Nursing - Essay Example It has also been described as the intentional or unintentional use of another’s work or ideas, published or unpublished, without clearly acknowledging the source of that work or idea (Logue, 2004 cited by Lass et al., 2006). Plagiarism is considered the theft of intellectual property and therefore, according to Mike Todd, Editor of Anesthesiology, it is a serious challenge to the integrity of any publishing effort (cited by Editor in VAA, 2006). The word plagiarism has been derived from the Latin word for - kidnapper or plagiarius. The definitions given by the two dictionaries are more or less the same conveying that it the use of others’ ideas and thoughts. The definition of Todd cited in VAA appears to bear substance. Based on the above definitions, the most appropriate definition would be considering plagiarism as the theft of intellectual property and presenting it as one’s own ideas and thoughts. This appears to be the most appropriate because in words of the editor of VVA, plagiarism is considered a substitute for writing and so also a substitute for thinking. This makes it necessary that any proof of plagiarism must be acted on swiftly and comprehensively. Once plagiarism has been established necessary action can be taken. The nursing profession specifies in its code of professional ethics that nurses must be trustworthy and they must possess the qualities of integrity and honesty. This is in sharp contrast to fraud. Fraud has been defined as a deliberate intention to deceive and is based on dishonesty (Semple, Kenkare & Achilles, 2004). Today people are more concerned about presenting a deceivingly glossy image to the public and would go to any extent to achieve this. It has been found in the UK that nurses did not possess the requisite practical nursing skills expected of them by the employers. The medical schools do report of students

Cardiovascular Rehabilitation Essay Example | Topics and Well Written Essays - 2750 words

Cardiovascular Rehabilitation - Essay Example Despite available resources, unawareness and scarcity of professionals have led to limited access of such programmes. In this proposal, a programme has been proposed of cardiovascular rehabilitation that would not only incorporate exercise programmes, but also would educate patients in the line of lifestyle modification that involves unconventional approaches of imparting education at the time of deployment of rehabilitative programmes. A combination of dietary, psychosocial, medical, educational, rehabilitative, and behavioural modifications can go a long way to reduce cardiovascular risks so that morbidity and mortality of such patients would drastically reduce. Government guidelines and community agencies would serve to implement such a project in reality by ensuring active participation through mentoring of these patients so the national goal is achieved. Introduction: Improved prevention of coronary artery disease is one of the prime targets of the cardiovascular rehabilitation throughout the world. It is the key aim and central target of many Government bodies concerned with health of the people. These can be achieved by primary prevention, improved treatment of acute disease episodes, revascularization, and by secondary prevention. There is strong scientific and clinical evidence that coronary prevention through lifestyle measures, treatment of blood pressure, lipid control, aspirin therapy, post myocardial infarction treatment with beta blockers, statins, and angiotensin converting enzyme inhibitors, surgical revascularization have major roles to play in bringing the patients into acceptable life activities and perhaps to a risk-free tenure of livelihood for the rest of the life. This evidence applies to the patients with angina pectoris as well as post myocardial infarction, and those revascularized. Cardiovascular rehabilitatio n, however, is the key to these being achieved despite the complaint that it is not being used in its full potential. There are many factors involved in this affair. It is a known fact that full potential of these secondary prevention measures are not being realized in clinical practice, and as a result, the pace of progress in improving the effectiveness of secondary prevention is slow. There is failure to offer cardiac prevention and cardiovascular rehabilitation programmes to all patients at their first presentation with evidence or risks of coronary artery disease. Simply put, this fails to achieve and maintain risk factor modification and lifestyle adjustments with full use of cardiovascular rehabilitative measures. This proposal attempts to delineate a health promotion project from the point of view of cardiac rehabilitation considering the factors of demography, personnel support, economic support, and target population. There is, therefore, a need to establish and implement programmes that can be offered to all eligible patients. This will successfully recruit and retain patients and will achieve and maintain risk factor control through rehabilitative measures. This author will utilize knowledge of Cardiovascular Rehabilitation to establish effective cardiac preventio

What Is Internet Job Searching?

What Is Internet Job Searching? Internet job searching is a person who using the internet to search job to resume as an employer / worker. It is also the multifaceted process taking in same time. Nowadays, many people use the internet to search their desire job especially teenagers from 25 years old to 35 years old. The reason is because they feel easier compared to traditional methods such as search job in newspaper, flyers, advertisements etc. For them, searching job in internet is faster and more option. Moreover, searching job in internet can satisfied their desire. In Malaysia, there are many website to search job. For example, JobStreet.com Malaysia, Malaysia Best Job search, Job on earth.com and others. In Malaysia, internet job searching is not so popular compared to other western countries. Most of us still depend on traditional methods. May be Malaysian are not so reliable on internet job seeking. On the other hand, internet job searching is common in others country such as Japan, USA and western country because most of them are reliable on internet job seeking. Moreover, most of them know the way to search job on internet. Their technology are advanced. In America, internet job searching is very popular. Most of American use internet to search for job. Below are the top 10 jobs rates by PayScale.com in America: In this technology booming century, we can find job not only in job search engines, but we also can use networking to search for job. It is a very helpful ways to seeking a job because 60% 80% job will not be advertised; this is called hidden job market. One way to find out these hidden jobs is through networking such as facebook is the most popular website to seek for job. This is why networking is so powerful. In conclusion, internet job searching is the faster way to seek for good job. Like the saying goes, one stone kills two birds. By internet we can do anything we want. Internet Job Seach Engine The Internet Job Search Engines on the  Web Monster.com Indeed.com USA.gov CareerBuilder Dice.com Here are some examples of the job search engine. Internet Job Search Engine is job search engine that help you to find a job. Here are the top ten job search engines, and you can choose which job search engine that you like. Monster.com is the best job search engine today. It is very useful because Monster.com got five search tips and it helps you narrow your search, so you can find your job easily. The five search tip is Search feature, Advance Search, Saved Search feature, Browse feature and Site Map. Indeed.com is Meta job search engine. It is not same with the monster.com, because you cannot submit your resume from Indeed.com. In the home page of indeed.com, you can narrow down your job hunt by writing job title, keywords or company in what and city, state or zip in where to find your job target. You can also search job in your state but it will come many result. If you wish to find job in USA, we suggest you to use USA.gov because it just introduce the job from USA. There got some way to find the job easily, you can find a job in government department by clicking for government employees. If you are citizen, you can click for citizen. You can also click for businesses and nonprofits when you want to open businesses. Dice is the most popular internet job search engine for someone who are finding technology job. You can find a job in the place you want by checking out the location page. You can also find a job by checking out the skill page CareerBuilder have much ability to help you to find job. For example, post a resume, create job alert, get job advice and job resources. In this website, you no need to visit every single day because job alert will send you an email when it finds your target of the job. Their advance search system is very good, because you can set a dozen different criteria of a job, so it is easily to find your job with this function. CareerBuilder have much ability to help you to find job. For example, post a resume, create job alert, get job advice and job resources. In this website, you no need to visit every single day because job alert will send you an email when it finds your target of the job. Their advance search system is very good, because you can set a dozen different criteria of a job, so it is easily to find your job with this function. Question 3 How to use the internet in your job search? Many people are interesting using internet to look for job, here are some crucial steps to use internet in our job search. Before this, you must be very clear about the job you are interest. This will make easier in your job searching. There are many job search engines in Malaysia. Here we are going show you how to search job in Best Job (One of the job search engines in Malaysia). Step1 You just have to type www.bestjobs.com.my in address bar. And then this will come out. Step 2 After that, you just have to press the Job search on the top left in the page (Arrow) and you will see another screen appear. Step 3 Please insert your Job search category, location and data. Then press search. Step 4 You will saw many jobs vacant in the moment you press search button. Just have to click on the job that you look for and read the information. Contact the person who in charged if you interest. These are some simple steps to help a person search job through net. You just have to follow the steps above and everything will be easy. If you did not like using Best Job to look for job, you can also choose other search engines, and the steps are similar. Advantage of internet job Searching With the development of the Internet, and network resource sharing, people can online at home, office and internet cafes and other places, search the domestic well-known talent network, these sites gathered a lot of employers national recruitment information through which information, We can spend the minimum cost to find a more satisfied with their work. Internet Job delivery than the traditional written submissions, not only query convenient, informative, select a wide range, but also save a lot of printing, making the cost of written submissions, but also eliminates the trouble of journeying. Here are some advantages of internet job searching, First- Time-Intensive By using internet to look for a job, we can save a lot of time compare to those using traditional methods. The main reason is because we just have to select the job category and the suitable jobs will appear. You just have to choose which you are interest and contact the person incharged. Second- Low Cost and Easy Searching job in internet can save our expenditure especially to graduated student. Through the click of a mouse, you can see many jobs. Besides that, you can send a copy of electronic resumes to the company. For the employing unit, the network cost of recruitment is almost zero. Third- Preserve Environment Internet job searching did not involve paper. This can prevent many trees to cut down. By this, we can preserve environment. We just have to look at monitor when searching for the job. This also called as paperless. Nowadays, government urges public do not print out documents if it is not necessary. So, by searching job through internet, everyone can preserve environment. In conclusion, internet job searching brings a lot of benefits. We just have to sit at home with one click, many results will come out. Internet is the powerful tool to searching information in 21st century. With internet, we can do anything and internet makes our life not boring. This is why internet loves by everyone without age barrier.

Daniel Millers Material Cultures: Why Some Things Matter Essay example

In the introduction to Material Cultures: Why Some Things Matter, Daniel Miller describes the book as part of the second stage of the development of material culture studies. The first stage was the recognition by writers such as Appadurai and Bourdieu as well as Miller that material culture is important and worthy of study. The second stage is the argument made in this book: that it is crucial to focus on "the diversity of material worlds" without reducing these material worlds to symbols for "real" social processes nor cloistering them in sub-studies of like objects. That things matter has already been ascertained; this books intends to investigate "why some things matter" more than others and in particular contexts. Miller claims a focus on objects themselves that does not however "fetishize" :What we may regard as unique to our approach is that we remain focused upon the object that is being investigated but within a tradition that prevents any simple fetishization of material form. Indeed we feel that it is precisely those studies that quickly move the focus from object to society in their fear of fetishism and their apparent embarrassment at being, as it were, caught gazing at mere objects, that retain the negative consequences of the term ‘fetishism.’ It is for them that Coke is merely a material symbol, banners stand in a simple moment of representation or radio becomes mere text to be analyzed. In such analysis the myriad diversity of artefacts can easily become reduced to generic forms such as ‘text’, ‘art’, or ‘semiotic.’ In such approaches it is not only the objects that remain fetishized but also, as Latour (1993) has argued with resp ect to the fetishism within debates about science, it is the idea of ‘society’ as ... ...usic is a good example. Besides the aural experience of listening to music, there is the physical experience of the bass vibrating your body; that feeling is directly related to the nature of the medium by which you are listening. The stereo with four foot speakers or the kitchen radio are things that matter too. CDs come into one’s possession bearing, besides music, artistic cover art, printed lyrics, and the thanks to families and deities by the musicians involved. Things are polyvalent, and things are made up of other things and attached in literal and figurative ways to still other things. And I think it is worth gazing a bit more intently at those objects and all their physical, sensual attributes. That fear of objects does not seem to be entirely gone; there is still a tendency to switch rapidly to the social and symbolic valences of those sensual experiences.

SMIO Group Element Strategic Management In Organisations

ALL Analyses and critically evaluate the environments in which strategic management and change takes place and assessing the appropriate organizational responses (analysis, enquiry). 4 Explore and evaluate critically the contemporary literature on strategic leadership, management and decision-making and how it relates to successful organization progression in a global environment (knowledge and understanding).ALL Understand, critically evaluate and apply contemporary ideas on strategic aspects of decision-making in effective risk assessment during organizational change (integration, knowledge and understanding). Assignment set by: Peter J Consider Assignment verified by: Scrutiny Panel and External Examiner Assignment Instructions Your team must be submit by the due dates as stated below and will be vomited electronically via Turning and for which you will be issued instructions. The only circumstance in which assignments can be submitted late is if an extenuating circumstances form is submitted at the same time.This group element is weighted at 15% of the overall marks available on this module, and which are allocated as follows: 1) Group work – Country Manager Initial Strategic Audit and Internationalization plan† Submit by 9th February 201 5 by no later than 17. 00 pm (see page 7) 2) Group work – Country Manager Final â€Å"End-Game† Report: Submit by 4th May 2015 by no later than 17. 00 pm (see page 9) Detailed briefing and instructions are given herein. Strategic Management In Organizations Assignment Brief – Country Manager ALLELES Business Game Simulation.The Country Manager Simulation (or business game), will give you and your team a rewarding and engaging opportunity to actually manage the international expansion activities for a multinational company. During lectures, tutorials and workshops will be exploring the complex arena of Strategic Management and International Strategic management from various perspectives rea l world perspectives. You will note from your module handbook that we will be devoting part of the aerogramme to learning using the Country Manager (ALLELES) simulation.The output from this will form a part of your final assessment on this module. The ALL SMILE case will also be used as an assessment vehicle for you to demonstrate your learning on the theory and concepts which we will be exploring in the lectures, tutorials and in your self-managed readings. Each team will develop and implement strategies for entering into and expanding throughout the Latin American region for a consumer packaged goods firm that manufactures and markets toothpaste.You will determine which countries to enter, when to enter them, where to reduce your products, which customers to target, the products you want to launch and at what prices, the channels through which you want to sell, and manage various marketing communications activities. The simulation will enable you to â€Å"learn by doing†. Y our team will develop a marketing plan. Then you will manage the business by implementing your plan (making decisions) over a simulated eight-year period. Finally, you will complete an end-of-game report.You will as the course progresses be drawing on a range of concepts and theories to help your knowledge and understanding and other learning outcomes and which will inform the analysis, evaluation, development and implementation of international strategies. It is important that you reflect upon and draw on these and previous concepts and underpinning theories to inform your analysis, evaluations and decisions. You will be using the Country Manager simulation to evaluate and develop new international market entry and development opportunities.The simulation is based upon a wealth of country data (political, economic, social etc) and the company for which you are working is up against established competition. You will be developing market entry strategies, and managing regional expans ion in Latin America. You will learn how to manage these activities to create customer value internationally. The value creation process involves understanding customers, collaborators, competitors, and a company's own core competencies, and using this knowledge for competitive advantage and growth.The Country Manager simulation will entail initially establishing a new international market for entry as the home market has become saturated. Following a detailed comparative country analysis your team will then go onto establish a brand presence in that market. You will need to make decisions on he level of FDA to make and to go on to attempt to maximize the companies strategic and financial position in that country. You will then be expanding into additional foreign markets in Latin America.It is very important to read and become thoroughly familiar with the Country Manager ALL SMILE case study on. This case will be used not only dynamically in the simulation to develop your analysis and decision making skills, but will also be used to integrate with and apply key concepts/theories On ISM and overall help to make the learning process closer to reality than desk based case work Your team needs to develop a Strategic Marketing Plan – the roadman for managing your entry, growth, and expansion into Latin America.Before working on your Marketing Plan, read the entire Country Manager users manual. Your plan will cover most of these topics. In order to do so, you will need to use the various reports (environment, competition, internal) to analyze the current situation and forecast how it will (or how you want it to) change. The goal is to determine what strategy you want to set and how to implement it (I. E. , what decisions you will need to make) in order to maximize your nutrition to corporate headquarters.Because you report to both the Toothpaste Category Management and the Latin America organizations (see Figure 1 , page 8 of the user manual), you must work toward maximizing your country cumulative contribution as well as the overall cumulative contribution for the region. Your instructions are to do a sequential entry (waterfall) strategy into Latin America – that is, you are not to enter more than one country at a time. For example, you might enter one country in period 1 , a second country in period 3, a third country in period 5.You should enter at least three countries. See the next page for more specific entry and expansion instructions. Initial Strategic Plan Entry & Expansion Instructions Firstly, enter the Latin American market: Enter your first country. Begin by launching no more than 4 SKU. Add more SKU in subsequent periods as you believe the market bears and consistent with your strategy. You should advance two-three periods. Continue to play in the initial market, expanding into a multi-segment SST taste.Secondly, begin regional expansion: After establishing your business in the initial market, enter into one addit ional market in Period 3 or 4. Begin by launching 4 or more SKU in the second market. Continue to play in the initial and second markets, expanding your multi segment strategy. Thirdly, continue regional expansion: Continue to play in the initial market, and 2nd market, now expanding into a third market in Period 5 or 6.Follow the same procedure as above for the third market Complete all nine periods In the event that you have made a major blunder (e. G. , entering an MSP of 10. 0 instead of 1. 0), you must contact your tutor to replay a period. You must complete your final set of decisions within the specified schedule dates. Note: Be sure to keep a log of your decisions and results each period. After each period, save/print the Performance Summary (Consolidated – Internal). Con. Assessment part 1 .Initial Strategic Audit and Internationalization Plan. Group Work Submission (7. 5 % of available marks) – (state team number and members names on the assignment) This elem ent will be submitted as a Poster (instructions provided and a blank Poster Template is available on Blackboard) via Turning by no later than 5. 00 PM on Monday 9th February 2014. Before working on your Strategic Plan, read the entire Country Manager case and manual. Then focus on Section 4 of the user manual. Your plan will cover most of these topics covered here.In order to do so, you will need to use the various reports (environment, competition, internal) to analyses the current situation and forecast how it will (or how you want it to) change. Your team's primary goal is maximizing your overall cumulative contribution for the region. Note however you will note be assessed on the level of cumulative contribution you have achieved. Your secondary goals are maximizing your market share and brand equity in each country that you example, you might enter one country in period 2, a second country in period , a third country),' in period 5.You should enter at least two countries. Your performance will be evaluated as follows: Country and regional performance relative to other teams on the following measures: o Cumulative net contribution o Anal period net contribution o Market share o Brand equity Your Plan should not exceed two AH poster sized sheets , using the given poster Template (adapt this as required, by adding â€Å"sub pages† and do include a full Harvard Reference to all sources of literature and case evidence – including the Country' Manager case and any further research undertaken by your team.Aim to give a good visual impact for your poster by using applied models etc. You may add as supporting exhibits as you like to the poster. All exhibits must be referred to in your text. Your plan may be entirely or partially in outline form. Organism your Marketing plan as follows. 1. Make sure you include on the poster group members' names 2. Executive Summary – one page description of your overall strategy (see items 3 to 7 below). 3. Si tuation analysis (opportunities and threats from a SWAT). 4 Vision, Mission and Key Strategic Objectives. 5.Market entry strategies (the sequence and timing of countries you will enter). 6. Manufacturing location and sourcing (including any changes you plan to make and when). 7. Target marketing strategy (for each country you plan to enter). Each target market should represent a combination of demographics and benefit (e. G. , older & healthy; see cross-section under â€Å"Brands Purchased† reports). 8. Strategic Positioning and marketing mix strategies (target specific UP strategies for each country you plan to enter). 9. Regional standardization (any manufacturing and marketing resources you plan to share across markets). 0. Market share objectives (end-of-game racket shares for each country you plan to enter). 11. Appendix containing all referenced Exhibits and a List of references to Harvard Standard. You plan will be submitted on-line via Turning for which you will be gi ven specific instructions and will be submitted in the form of a poster and for which a blank template is included on the modules Blackboard site. This Poster template Can be adapted but must not be longer than two AH sized pages and with a minimal font size of Arial 24 Additional guidelines will be made available on Black Board on preparing your group poster.Assessment part 2 (7. 5 of available marks). Country Manager Final Report Group Work Submission – (state team number and members names on the assignment) This element must be submitted via Turning no later than 5. 00 PM on 4th May 2015. Each team is to submit a final â€Å"end game† group report that describes your team's performance and what you learned about being a country manager for a company expanding internationally. Your final â€Å"End-Game† group report is not to exceed five (5) pages of text (double-spaced, 1†³ margins, 11 or 12- point Times New Roman or Arial font).Your Appendix may include supporting exhibits or reports which must be referred to in your text. Organism your teams Final Report as follows: 1. Cover sheet with team members' names, countries entered, and date. 2. Reflections upon your team's successes and failures in implementing your strategy and objectives (as described in your Group Strategic Audit and Plan poster). (use available data /Metrics and relate to appropriate theory) 3. Appendix. Your Appendix should include (but is not limited to) country and regional performance.Include the following Period 6 (end of game) information: o Cumulative net contribution for the region o Net contribution for each country o Market share for each country Brand equity for each country Your teams performance will not be evaluated or graded in terms of final marks but your report should include: Country and regional performance relative to other teams: o Regional cumulative and final period net contributions and brand equity. Country and regional absolute financial p erformance: o Regional cumulative and final period net contributions.Country market shares and brand equities. Assessment Criteria Descriptor & percentages 0-39% Pass (3rd) 50-59% Pass (2;ii) 60-69% pass (2;I) Demonstrate a systematic understanding and critical evaluation of the key aspects of the strategic management process (LOL – knowledge & understanding) Demonstrates very limited knowledge & understanding. No use of relevant theory from module lectures or elsewhere. Demonstrates limited knowledge & understanding. Some evidence of relevant theory. Occasional errors in understanding. Demonstrates some knowledge & understanding.More than 1 or 2 theories introduced. But not extensively & coherently applied to the case(s). Limited critical evaluation. Demonstrates good knowledge & understanding. Uses a number of relevant theories, demonstrating evidence f wider reading and understanding beyond module lectures. Some evidence Of critical evaluation. Demonstrates very good knowl edge & understanding. Confidently introduces a number of relevant theories from the lecture notes & wider reading. Critically evaluate key aspects of strategic management process.Demonstrate the ability to compare different theories and perspectives of strategic management and use and appraise them appropriately (ALL – learning, analysis) Overwhelmingly descriptive content with little or no application of theory from lecture notes. Mainly descriptive content, but with some limited attempt o apply theory to case(s). Some descriptive content & arguments may not be fully developed. More in-depth analysis is evident. Answer is supported by range of well-selected theories. Evidence of extensive analysis. Applies range of relevant theories in a coherent and convincing way to the case(s).Critically evaluate theories and concepts of strategic management. Analyses and apply appropriate problem solving techniques plus knowledge learned to solving complex business problems (ALL – analysis, application, problem solving and reflection) Demonstrates very limited or no critical reasoning to evaluate theories. No evaluation of strategic options provided. No evidence Of the ability to solve complex strategic problems. Demonstrates very limited or no reflection on learning. Demonstrates limited ability to evaluate theories and concepts of strategic management.Provides a limited evaluation of strategic options. Limited evidence of the ability to solve complex strategic problems. Demonstrates limited ability to reflect on own learning. Demonstrates some ability to evaluate theories and concepts of strategic management. Provides evaluation of strategic options but analysis is not convenience. Provides evidence of the ability to solve complex strategic problems but with some limitation. Demonstrates some ability to reflect on own learning. Demonstrates good ability to evaluate theories and concepts. Good evaluation of strategic options with supportive evidence. Revise s good evidence of the ability to solve complex strategic problems. Critically evaluate options & demonstrates the ability to reflect on own learning but with some limitation. Demonstrates very good ability to evaluate theories and concepts. Confidently evaluate different strategic options with supportive evidence and critically evaluate options. Provides good evidence of the ability to solve complex strategic problems. Good demonstration of the ability to reflect on own learning. Demonstrate the ability to communicate complex issues (L 04 – communication) No logical structure. Many errors of spelling, grammar etc.Work incorrectly referenced Some errors in structure. Language basically sound. Some incorrect referencing. Structure & language satisfactory. Work referenced, perhaps with some errors. Well structured. Effective use Of appropriate language. Good referencing. Compelling & logical structure. Very effective use of language. Referencing excellent. Grammar and reference s – structure, grammar, selection & presentation of sources is accurate & appropriate References absent or drawn from inappropriate sources e. G. Wisped. A few references used, mainly from lecture notes with little evidence feeder reading.Some references used, some from lecture notes but with some evidence of additional reading/research. Broader range of references used, from lecture notes but also with more extensive evidence of wider reading/ research. Wide range of reference used, from lecture notes but also with extensive evidence of wider reading/research. Academic Misconduct The Business School takes any cases of academic misconduct, including plagiarism very seriously. The penalties are severe and can in some cases result in a student not being allowed to continue their studies.The policy on Academic misconduct can be found at: http://www. Staffs. AC. UK/assets/ academic_misconduct_tacit-26770. PDF Please note all assignments are processed via Turning (plagiarism detec tion software) Non Submissions If you fail to submit any assessment for a module an N will be recorded (non- submission) (fail due to non-submission) for that module and you will not have a guaranteed re-sit entitlement. Any further attempt entitlement will be at the discretion of the Award Board. Assignments must be submitted by the due date.The only circumstance in which assignments can be submitted late is if an extenuating circumstances claim is made. In these circumstances work may be submitted up to 5 working days late only (this is not automatic). If the extenuating circumstances are upheld, the assignment will be graded as usual. If the claim is rejected and the work is of a pass grade a maximum of a 40% (R) for undergraduate and 50% (R) for postgraduate will be awarded. If your work is submitted after the 5 working days a O will be awarded. Maximum Word Length: State the number of words used on the assignment front sheet.You may include diagrams, figures etc. Without word p enalty. A sliding scale of penalties for excess length will be imposed according to the amount by which the limit has been exceeded. 1-10% excess 1 1-20% excess 21-30% excess 31 excess no penalty reduction in the mark 20% reduction in the mark the work will be capped at a pass N.B.. None of the above penalties will be used to change your mark which is above the pass mark, to one that is below the pass mark. Therefore the maximum penalty for exceeding the word limit will be a reduction to a pass grade.

Devils Disciples essays

Devil's Disciples essays The Devils Disciples Hoffer, Peter Charles (Baltimore: The John Hopkins University King James IIs rise to power in the 1680s became an extremely turbulent time for all under his reign. This was primary due to Catholic versus Protestant relations. Unlike his brother Charles II, James II openly professed his Catholic beliefs and granted religious freedom to all. Aside from religious toleration, his appointing of Catholics to high government posts enraged the Protestant colonialists even more. One individual was Governor Andros. He wrongfully imposed taxes, took way self-governing systems, ended jury trials, and oppressed Puritan beliefs. Peter Hoffer gives the reader an account of the Salem witch trials through the story of the Barbadian minister Parris, his daughter Betty, and his slave Tituba. In certain places, he eludes to mini-stories and small history explanations to help the reader better understand the Puritans way of thinking and Titunbas African back round. Parris is called to Salem Town for a temporary position. However, through a town feud between two powerful Puritan families, Parris position soon becomes permanent. Like all small Puritan villages, Salem Town is a struggling Utopia. After James II leaves the throne, Governor Andros is murdered. The evasive Utopia, lost governor, struggling economy, cold winters, and deadly sicknesses that plague Salem Town put the residences faith to a test. One might ask why the Puritans, a religious sect thought to be quite holy, should have the most witchery. Hoffer explains how the Puritans holy attitudes and beliefs are partially the cause of their problems. Each Puritan village is a highly structured and disciplined society. The goal of each of these settlements is to achieve Utopia or something close to it. They fail to reach anything close. Because of this, many Puritans blame their problems on outside forces. Althoug ...

Free Essays on Knowledge Is The Key To Success

, people who only stay in one place all of their lives are going to be week when it comes to making it through hardships and things of that nature, while people who explore different cultures and environments will be able to cope with changes better. Another example from Toynbee’s essay was from the part in which he included a passage written by Ellsworth Huntington. Huntington told a story of a group of savages that left their perfect, tropical land to explore a different region. Several things happened to these bands. Some of them died, some of them returned home, and some of them learned to adapt to their new surrounding, thus creating... Free Essays on Knowledge Is The Key To Success Free Essays on Knowledge Is The Key To Success Knowledge is the Key to Success In my opinion, I believe that Arnold Toynbee and Edward Said both supported each other in their essays. In Toynbee’s essay, he explained how certain societies and individuals excelled in their environments when they applied their newfound knowledge to their lives. He then explained how societies might falter if they do not learn from tragedies and mistakes. Edward Said explained similar situations for people who were exiled from their home countries or cities. If the exiled person did not learn how to live and grow in their new environment, then they would lead a life full of misery and heartache. One of the examples that Toynbee used was the one about Adam and Eve. He explained how God forced Adam and Eve to leave the only existence they had ever known, and began a new life in a new land. They did not know anything about the world outside the Garden of Eden, so they had to learn as they went. Instead of giving up and dying, they taught themselves how to survive. They learned how to get food, reproduce and create a successful society. Said also explained something similar to this. He included the writings of a monk that said strong men are the ones who learn how to love several different soils, not just the ones they were born on. In other words, people who only stay in one place all of their lives are going to be week when it comes to making it through hardships and things of that nature, while people who explore different cultures and environments will be able to cope with changes better. Another example from Toynbee’s essay was from the part in which he included a passage written by Ellsworth Huntington. Huntington told a story of a group of savages that left their perfect, tropical land to explore a different region. Several things happened to these bands. Some of them died, some of them returned home, and some of them learned to adapt to their new surrounding, thus creating...

Tibet Research Paper Example | Topics and Well Written Essays - 1250 words

Tibet - Research Paper Example (Bawden, 1989, p 45) Not the entire minorities declare to be 'stateless', yet if they claim a separate identity. States identify minority nationalities and ethnic groups to diverse degrees: recognizing definite cultural and linguistic rights, as well as allowing definite political independence. History In 1720, the Chinese army entered Tibet and broke settling down in Lhasa, the massacre of the Mongols, and the result was the accession to the throne of the seventh Dalai Lama Keltsanga Gyatso. As a reward for his help, Chinese annexed the Tibetan region of Amdo. China had continued to compulsively meddle in the internal affairs of Tibet, gradually pushing the Dalai Lama from the direct control of the state and in the case of willingly helping Tibet with troops. These kinds of political symbiosis Chinese historians use to prove that Tibet is historically part of China. At the same time, the Thirteenth Dalai Lama wrote: "The relationship between Tibet and China are similar to the relati onship between the priest and his patron and was not based on subordination of one another." (Bawden, 1989, p 45) Sort of a key point in the development (and complications) Sino-Tibetan relations was recognition of Great Britain and Russia in 1907, Tibet area of exceptional interest of China. The result was the invasion of 1910 and the expulsion of the Thirteenth Dalai Lama, who fled to India. Languages Tibetan languages are a bunch of jointly incoherent Tibeto-Burman dialects voiced mainly by Tibetan peoples who reside over a broad locality of to the east Central Asia neighboring South Asia, encompassing the Tibetan Plateau and the to the north Indian subcontinent in Nepal, Ladakh, Baltistan, Bhutan and Sikkim. The academic in writing pattern is a foremost local scholarly dialect, especially for its use in Buddhist literature. For political causes, the dialects of cantered Tibet (as well as Lhasa), Amdo, and Khams in China are advised dialects of a lone Tibetan dialect, while Sherp a, Dzongkha, Ladakhi, and Sikkimese are usually advised to be distinct dialects, whereas their speakers may address themselves to be ethnically Tibetan. However, this does not contemplate linguistic reality: Dzongkha and Sherpa, for demonstration, are nearer to Lhasa Tibetan than Amdo or Khams are. Tibetan is as well voiced by bunch of ethnic minorities in the country who have dwelled in slam proximity to Tibetans for decades, but regardless keep their own cultures and dialects. Although the People’s Republic of China categorizes a few of the Qiangic peoples of Kham as cultural Tibetans, Qiangic dialects are not Tibetan, although rather pattern their own agency of the Tibeto-Burman dialect family. (Kvaerne, 1981, p 250 - 251) Traditional Tibetan was not a tonal dialect, but some diversity for example Khams and Central Tibetan have evolved tone. (Ladakhi/Balti and Amdo without tone) Tibetan morphology can usually be recounted as agglutinative, whereas traditional Tibetan was m ostly analytic. Tibet religion Lamaism or Tibetan Buddhism is the corpse of Buddhist devout doctrine and organizations attribute of certain districts of the Himalayas and Tibet, encompassing to the north Nepal, India and Bhutan (particularly in Lahaul, Ladakh, Dharamsala, Arunachal Pradesh, and Spiti in Sikkim and Himachal Pradesh). It is the religion of Bhutan country, It is

The Making of a Rebellion Essay Example | Topics and Well Written Essays - 2500 words

The Making of a Rebellion - Essay Example Because of the colonization of the British, the economies of Europe, Africa and the Americas were ties together. These economies were tied together by the triangular trade. Because of the economic conquests and ambitions, wars were experienced among the European themselves and these fighting spilled across into the Americas and thus causing a lot of social and political unrest among the Native Americans. The war politics during this period was characterized by alliances among the Native Americans, the French and the Europeans themselves. This essay discusses the political status of the Native Americans and the Europeans colonial empires in 1750s and the political implications of the Seven Years War among these political entities. The political and economic interests of the Europeans in the Native American region led to conflicts and unrest among the Europeans themselves (Boyer 89). Since the European rule applied to its colonies, the colonialists and explorers who were driven by econ omic conquest ambitions were opposed to the economic and political limitations that the European governor Sir John Andros implicated on them. The colonialists wanted the parliamentary system of governance in Britain because it catered for their colonial and economic interests. As a result, Sir Andros was removed from power in 1688. William of Orange and Mary who became the new governor in Britain promised to provide full support for the parliamentary system of governance. The colonists thus pledged their loyalty to the new monarchs but they wanted to know the kind of governance that they wanted to adapt. The colonialists were surprised to find out that William and Mary also advocated for full control of Britain for all colonial affairs and interests. This led to revolts such as the Catholic Maryland conflicts because the colonialists wanted the British government to limit its control over the colonial affairs. The conflicts among the Europeans had political impacts on the Native Ame ricans. For example the fighting between the French and England over economic and political dominions led to the British and French allies being formed among the Native American tribes (Cobb 103). The natives were therefore involved in the European fighting. The economic and political oppression of the Europeans on the Native American communities eventually led to the Great Awakening because the indigenous people would not stand economic exploitation and political cruelty of the British any more. The political implication of the Great Awakening was demonstrated by the use of religious leaders who advocated for social equality to motivate the native communities to fight or their rights. The social rebellions which characterized this awakening increased within the American British colonies. These rebellions were fueled by the religious questioning of the European political and economic authority in the Americas. These rebellions and revolts against the Europeans eventually led to the Seven Years War (Boyer 92). The formation of alliances among the Native American Indians, the British and the French led to divided political and economic interests which eventually led to the Seven Years War. The diversity of interests caused a lot of tension among the three political entities. The Seven Years War is termed as a global conflict which began as soon as the British and their Indian allies declared war on the French (Cobb 102). Even though the British and t